Tuesday, August 19, 2003

8:00 AM Crew Call/Golden Crown Panaderia’s
Address: 1103 Mountain Road NW
Albuquerque, NM 87102
Directions: _________________________________

8:15 AM Videotape exterior shots of Bakery & store

8:45 AM Interview/Pratt Morales
Location: Bakery
Topics discussed: Family History
Company History/ Reason for name
History of Bread Sculptures
How did Pratt get started in bread sculpture
Discuss how it is a European concept
“Give Life to Bread”
Describe how it is done?
Turkey shaped bread, New Mexico green Chile bread,
- Biscochitos
- Other products sold
Shipping concerns
Customer reactions
Christopher’s role with company
Future plans for business
Closing comments

10:00 AM Baking & Bread Sculpting Demonstration
Pratt & Christopher Morales
NOTE: We should be prepared to show the process of baking the bread form start to
finish. Due to time limitations we should have finished samples available to display.

Baking Demonstration: Turkey Shaped Bread, New Mexico - Green Chili Bread & Biscochitos

12:30 LUNCH
Note: To be more efficient with time can we have lunch delivered to the location?
I will call and make arrangements the morning of the shoot if you know of a place that
delivers.

12:45 PM INTERVIEW- Christopher Morales
LOCATION: Bakery

1:30 PM VIDEOTAPE- B-Roll of Bakery & Retail Operation

2:30 PM VIDEOTAPE /Customer Testimonials
- Customers tasting and sampling product
NOTE: 7-10 customers, friends, clients would be sufficient for this segment
Need to let customers sample the bread

4:00 PM VIDEOTAPE/ Product Shots/Archive shots
Archive Photos: Early company photos
- Photos of Pratt early in career
- Product Photos
- Family members working at bakery
o Pics of Christopher working
o Customers
- Newspaper Articles
- Food shows/Awards

5:00 PM VIDEOTAPE/Restaurant that serves this bread
- Lets discuss this because it would have to be a business close to your bakery

5:30 PM VIDEOTAPE/ B-Roll of Albuquerque, NM

6:00 PM WRAP